Top 10 Influencer Marketing Trends : What to Expect in the 2021

Recent estimates show influencer marketing trends set to become a $15 billion dollar industry by 2022, according to Business Insider. It should come as no surprise, then, that 63% of marketers plan to increase their influencer marketing budgets in 2021. As popularity, demand, and marketing spend increase for influencer marketing. It’s important to pay attention to these influencer marketing trends for 2021. So you’re focusing attention and ad dollars on the right things.

top 10 Instagram Marketing Trends 2021 :

We’re past of 2020 and influencer marketing is already very huge. Since companies plan marketing campaigns months in advance, now is the right time to look at future influencer marketing trends.

The industry has grown by leaps and bounds in the last few years. New social media platforms like TikTok and Snapchat has allowed businesses to target customers in a new manner.

The trick appears to be working. Influencer marketing offers excellent numbers – a lot higher than traditional marketing methods.

However, it can be quite difficult to predict influencer marketing trends. But it’s important to know where the industry is heading so you can prepare for the future.

To help brands map out their strategies and get ahead of the curve, we have covered some influencer marketing trends for 2021.

10. Paid Advertising Will Be Key for Broad Reach

The last of the influencer marketing trends on our list for 2021 is all about advertising. Yes, we realize that paid ads are typically not used in conjunction with influencer marketing campaigns. However, brands and influencers will both benefit from the paid amplification of the content created by influencers. Using the fine-tuned targeting available on Facebook Ads or through the advertising tools for other social media platforms. Brands will be able to push out high-quality influencer content to the people who care about seeing it, without relying on social media algorithms to make it happen. Also Read:

9. Authenticity Will Be Instagram Marketing Trends

Influencers and brands should seek out partnerships only with other influencers and brands whose audiences overlap with theirs. Blatantly sponsored posts themselves aren’t the problem, despite what some social media marketing experts would have you believe. You don’t have to forgo production value or makeup to make your sponsored posts feel more authentic. What makes sponsored content authentic is a genuine sense of excitement about the brand and the product you’re talking about. And this can come across no matter whether or not you’re just sitting in your room or recording on a yacht. Unless you’re doing a sponsored post for a yacht-builder, in which case recording on a yacht would make a lot more sense.

What we tend to lose sight of when talking about the demand for authentic content is what we really want from the content. For most audiences, that means deeper connections with the influencers they follow along with value-driven content. Instead of a standard sponsored post that’s modeled after a TV ad, why not try doing a Q&A about the brand or product you’re sponsoring, or a video that shows what it’s like to use it? You can even talk about the things you don’t love about a brand or product as long as you make sure your followers know that the product, even with its shortcomings, is still the best. The bonus for influencers is that your audience will trust you more. For brands, it’ll show your integrity. And integrity is endearing.

8. Social Commerce Features Will Boost Sponsorship Opportunities

As more platforms offer e-commerce features for users, new shopping behaviors and related influencer marketing opportunities for brand sponsorships will likely continue to emerge. Shoppable posts and videos, seamless transitions from influencer content to brand-owned channels, deeper integrations between platforms and e-commerce solutions/storefronts — we foresee all of these trends being on the rise in 2021. These social commerce innovations are quickly leading to wider consumer acceptance.

Brands would be wise to start including shoppable content in their influencer campaigns.

7. Cause and Issue Marketing Will Continue to Grow as Instagram Marketing Trends

2020 brought us much more in the way of social activism and a lot of influencers and platforms worked to highlight the lack of diversity and equality in influencer marketing. Blackout days became a regular occurrence, drawing attention to how platforms are or are not representing certain populations. Instagram and TikTok, in particular, were brought into the spotlight for being everything from anti-black to anti-fat to anti-sex work. While there are miles to go before any social media platform can truly be lauded for its inclusiveness and celebration of diversity, 2020 finally pushed them in that direction more so than any previous time.

This drive toward diversity and inclusion will have an impact on brands and the way they choose influencers to partner with. But that’s just the start of what’s to come. While we’ll finally start seeing a more diverse selection of influencers and precise influencer targeting, brands will also need to change how they do business as a whole to build diversity and inclusion into every aspect of their brand. More and more, brands will be pressed to take a stand—more than symbolically—on social justice and political topics that they’ve been allowed to shy away from in the past. It should come as no surprise that influencers will get that pressure, too,. And will be expected to be more discerning of the brands they partner with.

6. Short-Form Video Will Continue To Skyrocket

Short, digestible video content has been extremely popular for a few years now, and 2021 will most likely be no different. Short-form video content is the style of brief, instantly engaging video content that has become a nearly ubiquitous trend on nearly every platform, particularly as less curated “disappearing content” options like Instagram Stories have gained in popularity.

Huge success with branded, influencer-created short-form video for:

  • before-and-afters
  • short tutorials of all kinds (makeup, food prep and recipes, DIY projects)
  • workouts
  • fashion inspiration

and more.

This type of video will continue to appeal in 2021. Given the production challenges of creating traditional-length video content, the need for on-trend and time-sensitive messaging and, of course, our ever-dwindling attention spans.

5. Instagram Marketing Trends like: In-App Shopping

More and more consumers are turning to the internet for their shopping needs for everything from clothing to food to cars. Since 70% of shoppers already use Instagram. It just makes sense that Instagram is making it easier and easier for users to shop without even leaving the platform. As the pandemic derails plans into 2021, consumers are likely to increase their online shopping activity.

In the Instagram mobile app, Shoppable Posts show up in your feed. With a little shopping bag in the lower-left corner and you can tap the products to see more information about them.

4. Influencer Collaborations Will Increase

Influencer marketing trends indicate that 2021 will bring us more connections and collaborations between influencers. We’ve already seen influencer houses become a thing and it’s highly likely there will be more of that as influencer networks seek ways to increase influencer marketing campaigns and earn more return on their efforts.

3. Reels Usage Will Rise

Instagram Reels, Instagram’s response to TikTok, lets users create and edit short-form video content of 15-seconds each. Reels was launched in August 2020 and is currently available in more than 50 countries. While TikTok influencers who’ve built a following on the platform aren’t likely to jump ship just because Instagram has a TikTok competitor. Reels is a great option to capitalize on TikTok-style content, trends, and challenges without having to move to another platform and build their audience again.

Brands can leverage Instagram Reels in their marketing strategy in several ways (Reels For Business). For starters, even if you’re not going to create content on TikTok, it can pay off big to stay up to date on what’s happening on the platform. You can then be one of the first creators to launch those trends on Instagram Reels. It’s also helpful to ease into Instagram Reels through informational content. Create great content on things you’re already knowledgeable about and share that with your audience.

2. New Social Media Platforms Will Pop Up

If 2020 has taught us anything it’s that we always have room for more social media platforms. TikTok had a stellar year due, in large part, to the pandemic that swept the globe and kept people indoors with little to do. But TikTok isn’t the only new social app to come out of the year. The exclusive, invite-only, audio-based social app Clubhouse and Reels (Instagram’s answer to TikTok) also joined the party in 2020.

When TikTok took off in early 2020, influencers were right there with it. Amassing followers on the platform and partnering with brands to create sponsored posts and ads. There’s no doubt that TikTok’s popularity will continue to surge throughout 2021 with both influencers and brands alike. Platforms have also taken lessons from life in a global pandemic to heart, too. Making it easier for brands to create and amplify branded content and for consumers to shop on the platforms. Those trends will continue throughout 2021.

1. In Influencer Marketing Trends Content Reigns

It should come as no surprise that content is still the most important thing to consider when planning your Instagram marketing strategy. There are several content marketing tools that can help you create amazing Instagram content. But don’t stress too much over production value.

Of course, this doesn’t mean that you can just capture and share any old thing.

You still need to ensure that your content is eye-catching and tells a story. Instagram users have become increasingly better at determining if the content they’re seeing is genuine and authentic, thanks in large part to accounts.


While all of the trends above are important, I think it’s the last one that matters most. Brands truly need to show how they are walking the walk in 2021. Particularly when it comes to diversity and inclusion. Representation matters, and this year, every influencer marketing campaign should drive positive audience connections by authentically reflecting the range of human differences.